Ma Baker Pies (“Ma Baker“, “we“, “our“, or “us“) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) and other applicable South African laws.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, use our services, place an order, or join our loyalty programme.

1. Information We Collect

We may collect the following personal information:

• Full name
• Email address
• Mobile number
• Physical and delivery addresses
• Loyalty programme information
• Purchase history
• Payment information (processed securely through third-party payment providers)
• IP address
• Browser type and device information
• Website usage information through cookies and analytics

You may also voluntarily provide additional information when contacting us through our website or customer support.

2. How We Use Your Information

We use your information to:

• Process and fulfil orders
• Manage your loyalty account
• Respond to enquiries
• Improve our products and services
• Communicate promotions, competitions and special offers (where you have consented)
• Improve website performance and customer experience
• Prevent fraud and protect our business
• Comply with legal obligations

3. Loyalty Programme

If you join the Ma Baker Loyalty Programme, we may collect information relating to:

• Membership details
• Rewards earned and redeemed
• Purchase history
• Store visits
• Promotional preferences

This information allows us to administer the programme and provide personalised rewards and offers.

4. Marketing Communications

If you subscribe to our newsletter or opt into marketing communications, we may send you:

• Special promotions
• New product launches
• Competitions
• Store opening announcements
• Exclusive loyalty offers

You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link included in our emails or by contacting us.

5. Cookies

Our website uses cookies to improve your browsing experience.

Cookies help us:

• Remember your preferences
• Analyse website traffic
• Improve website functionality
• Measure marketing performance

You can disable cookies through your browser settings; however, some website features may not function correctly.

6. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties where necessary, including:

• Payment processing providers
• Delivery partners
• Website hosting providers
• Marketing service providers
• Analytics providers
• Legal authorities where required by law

These providers are required to keep your information secure and confidential.

7. Data Security

We take reasonable technical and organisational measures to protect your personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure

Although we strive to use commercially acceptable means to protect your information, no method of transmission over the internet is completely secure.

8. Data Retention

We retain your personal information only for as long as necessary to:

• Provide our services
• Maintain your loyalty account
• Comply with legal and tax obligations
• Resolve disputes
• Enforce our agreements

When information is no longer required, it is securely deleted or anonymised.

9. Your Rights

Under POPIA, you have the right to:

• Access your personal information
• Request corrections to inaccurate information
• Request deletion of your information where legally permissible
• Object to certain processing activities
• Withdraw consent for marketing communications
• Lodge a complaint with the Information Regulator of South Africa

10. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or website functionality.

Any updates will be published on this page with the revised effective date.

12. POPIA Compliance

Ma Baker Pies is committed to processing personal information lawfully, fairly and transparently in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).

If you believe your personal information has been processed unlawfully, you may contact the Information Regulator (South Africa):

Website: https://www.justice.gov.za/inforeg/

Email: inforeg@justice.gov.za